Magento is packed with features for both owners and customers. In our opinion there is no other ecommerce platform which offers such a comprehensive system with limitless combinations.
There are almost to many features to list, but we have separated these into sections below to make it easier to understand. These have been published on our site with a web designers view in mind, if you don't understand any of the features or terminology then please just ask.
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Reports & Analytics [more]
Magento's included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics helps you monitor in depth visitor behavior.
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Browsing Products [more]
Magento's flexible merchandising engine allows for products to be set up specifically for your business and the up-sell, cross-sell and related items increase the average order total.
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Browsing Categories [more]
Magento offers easy navigation through all categories. Features such as Layered Navigation (refine results by price, colour, brand or any other variable you wish), Product Comparison and Reviews & Ratings allow customers to find the product right for them.
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Customer Accounts [more]
Your customers can manage their own account, this offers your customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags.
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Order Management [more]
Magento offers you full order control, orders can be processed by your customer online during normal checkout, or by the site owner in the admin panel which allows you to take orders for your customer by telephone; with tools such as repeat orders, promotional codes etc.
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Payment [more]
Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google.
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Delivery [more]
Magento can be tailored to suit the way you deliver. Display real-time carrier rates, with support for account specific rates, flat fee or table rates to your customers.
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Checkout Process [more]
Guest Checkout, an intuitive and efficient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Magento Checkout process a breeze for your customers.
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Search Engines [more]
Attract new customers with Magento's Search Engine Friendly(SEF) URL structure and SEO tools. Built from the ground up to support SEO, Magento auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page.
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Marketing & Promotions [more]
Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates.
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Multinational [more]
Magento is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers.
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Site Management [more]
Magento's usable interface allows for efficient management of your online store. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites.
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Content Management [more]
You have self managed control over every page within your website, both product pages and non store pages...
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